Expert advice begins with an in-depth understanding. We kick-start our client engagements with a detailed analysis of the where the client is, and where we wish to be. The assessment goes in great detail on aspects like evaluating the current digital maturity of the client. Once we have an accurate fix on their position in the lifecycle, we benchmark them against their closest peers. This is also the stage to chalk out the area of quick and tangible impact.
Preliminary assessmentExpert advice begins with an in-depth understanding. We kick-start our customer engagements with a detailed analysis of the where the customer is, and where they wish to be. The assignment starts with evaluating the current digital maturity of the customer. Once we have an accurate fix on their position in the lifecycle, we benchmark them against their closest peers and aspirational benchmarks. This is also the stage to chalk out the areas of quick and tangible impact.
Under the hoodUnderstanding technology is our core skill. We leverage it to dissect the customer’s current technology set up. Rigorous investigations are conducted on existing platforms; we seek to understand how closely technology is aligned to the business need of the customer. The gap between where they are and where they want to be is articulated, and becomes the guidepost for further action.
Our Engagement process is built around delivering excellence at every touchpoint we share with our client, and more importantly that our clients share with their stakeholder ecosystem. To enable this high level of delivery we shun the traditional siloed way working and completely avoid the convenient ‘one-size-fits-all’ approach. We built our engagement structure around the highly effective Modified Agile Scrum way of working. We have built in customization here too to drive a greater level of execution for both product-centric and service-oriented clients.
MethodologyOur Engagement process is built around delivering excellence at every touchpoint we share with our customer, and more importantly that our customers share with their stakeholder ecosystem. To enable this high level of delivery we shun the traditional siloed way of working and completely avoid the convenient ‘one-size-fits-all’ approach. We build our engagement structure around the highly effective Modified Agile Scrum way of working. We have built in customization here too, to drive a greater level of execution for both product-centric and service-oriented customers. Psiog drives great value for our customers with our system of working that encompasses the entire Software Development Life Cycle (SDLC). We have best practices driven methodologies to address the unique challenges that different stages of the SDLC present.
DiscoveryCritical processes are done entirely onsite. This includes the all-important discovery phase. At this stage, structures and plans are put in place, along with a clear articulation of the need. All discussions, decisions & way forward are documented in detail and signed off on.
Psiog’s core focus has always been an optimal leverage of technology to power enterprises to the the next frontier of operational efficiency. We continuously measure our impact by the perfect confluence of technology, commerce and operations we drive at our customer’s end. This blueprint of performance excellence is built on the robust bedrock of domain expertise, agile organization and an intelligent and intuitive suite of offerings.
In the traditional IT space, the key Psiog Offerings are:
• Application Development & Maintenance
• Outsourced Product Development
• Testing & Automation
Psiog’s proven credentials of being a preferred technology partner for the mid-market segment, as well as the highly dynamic start-up ecosystem, are a result of our comprehensive approach, and precise execution of the transformation agenda we seek to deliver. We do this through high precision integration of our Client Onsite Teams and our Global Delivery Centres.
Operational ExcellencePsiog’s core focus has always been an optimal leverage of technology to power enterprises to the next frontier of operational efficiency. We continuously measure our impact by the perfect confluence of technology, commerce and operations we drive at our customer’s end. This blueprint of performance excellence is built on the robust bedrock of domain expertise, agile organization and an intelligent and intuitive suite of offerings.Psiog’s Key service offerings for the Mid-market segment are:• Application Development & Maintenance• Outsourced Product Development• Testing & AutomationPsiog’s proven credentials of being a preferred technology partner for the mid-market segment, as well as the highly dynamic start-up ecosystem, are a result of our comprehensive approach, and precise execution of the transformation agenda we seek to deliver. We do this through high precision integration of our Customer Onsite Teams and our Global Delivery Centres.
Interactive WorkshopThe consulting process now moves to the crucial interaction mode. Long brainstorming sessions are organized with key stakeholders from both sides. Workshops are typically 1-4 weeks long and are done either at the customer location or remotely, leveraging state-of-the-art video conferencing facilities. These sessions are also used to present Psiog’s understanding of the ecosystem and the business need; they become the foundation of a tight and complete sync between what the customer seeks and what we have to offer.
Digital Road MapAll the groundwork culminates with the final action plan. This is where we implement our roadmap for digital acceleration for our client. Our work-plans become the blueprint for the transformation we aim to deliver. We engineer this through a combination of immediate and long term projects. We recommend ancillary initiatives that strengthen our technology framework, as well as the overarching initiatives that will drive complete transformation.
ImplementationConsidering the nimble nature of organizations in our market segment, we have built a methodology called the Modified Agile Methodology, this is customizable, based on the customer’s work ecosystem & processes while bringing in best practices from the traditional Agile scrum frameworks. Most aspects of the implementation phase happen out of our state-of-the-art development centers in Chennai, while UAT & Go-live happen onsite at customer premises. 
Customer ExperienceOur Drive to Digital leverages our proprietary approach of Engage-Manage-Measure. We aim to deliver results that make a difference in the real world. Our offerings address the dysfunctional gap between CIO and the CMO in the organizations we work for. We deliver a tight integration between the two; our experience is that this is the crucial catalyst for exponential gains in this segment.Better Engagement : More intuitive search, friendlier interfaces & a seamless omnichannel graphic experience Smarter Management : Hassle-free checkouts & streamlines workflows, compelling campaigns, tighter sync between devicesAccurate Measurement : Deep data analytics to improve experience & efficiency, fool-proof testingOur key offerings in the Digital Transformation space are:• Implementation & Integration• Point Solution Development• Maturity Assessments & Roadmaps
Psiog Digital is a technology specialist with proven prowess in digital enablement. We are the specialists in giving mid-sized companies a digital face; backed by a bedrock of expertise and experience in technology services, Psiog helps clients navigate the continuously evolving landscape of the digital revolution.
Who we arePsiog Digital is a pure-play technology specialist focusing on giving mid-sized companies a digital face; backed by a bedrock of expertise and experience in technology services, Psiog helps customers navigate the continuously evolving landscape of the digital revolution. We promise operational excellence for our customers, by helping them build a strong digital backbone. Our clear focus is the mid-market segment which is defined by great potential and incredible promise. We help them fulfill this potential by expert strategic consulting, and offering them empowerment through technology that is focused on driving business optimization & growth. Psiog helps its customer leverage the Digital Wave by helping them forge an intuitive and omni-channel digital experience for their customers; and also by using cutting-edge diagnostics and analytics to take performance to the next frontier. Our digital specialists are clear in their purpose – it is to help address the huge lag between the legacy systems of yesterday and the ground reality of the business ecosystem today. A proliferation of touchpoints have made sure that technology system of the past cannot keep up; organizations that are slow in adapting are losing customers and their experience lifecycle. To meet this challenge, Psiog helps its customers reimagine the very blueprint of customer engagement and operational excellence. Our customized solutions and bespoke technology platforms have helped customers across Industries bridge the digital gap. We firmly believe that a one-speed vendor cannot do justice to the extremely dynamic mid-market space; we pride ourselves on the commitment and investment we have made to be the right-speed partner for our customers.
Leadership Team
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Advisory councilThe mid-market advisory council is an elite, by invitation forum comprising CXOs/Business Technology Leaders. They bring with them first -hand experience of assembling outsourcing / offshoring / global source-shore initiatives for mid-market enterprises. These leaders will offer counsel, insights around its relevance, applicability & limitations in peer group interactions as well as specific advisory briefings.To broadly outline a charter for this Council:1.Define, Outline Existing Needs & Challenges : Help set the direction and agenda to address and create personalized programs which address current, specific mid-market IT sourcing needs and challenges2. Define, Develop Digital Transformation Offerings : Helm the initiatives that are designed towards developing engagement approaches, workshop templates, competency development initiatives focused on supporting mid-market enterprise journey in digital transformation across customer experience & operational excellence streams3. Expand Mid-Market Engagement Footprint : Mentor specific engagement pursuits across mid-market sub segments to deliver our core offerings through the offshore delivery model
Creative AgenciesPsiog has made great investments in putting in place an ecosystem that helps kickstart and nurture digital transformation. Our experts have mapped the digital experience and have carefully mapped out the touchpoints that define true digital immersion. We have taken care to shortlist creative partners for every such identified touchpoint. These partners help us bring our transformative strategies to life. Psiog earmarks extensive resources and a lot of effort to make sure that each one of our empaneled partners share our passion for excellence and are just as inspired by the digital dream. Our unwavering yardstick is to deliver an impeccable last mile solution to our clients; the stringent evaluation mechanism we have in place helps us achieve this.We engage with creative partners in four clear focus areas:• Experience Design• Content Strategy• Program & Project Management• Application Development & DeliveryExperience Design : Design & branding experts define the brand personality through vibrant designs that are backed by extensive customer research. There is a clear value proposition that is offered via engaging web interfaces and UX design.Content Strategy : Clear and compelling content is the lifeblood of a great digital experience; our content partners delivery just that. They have proven strength areas in Key message generation and delivery. We also clear specialization in taxonomy management and content migration.Program & Project Management : Our partner offer a diverse range of strengths – they include agile models, comprehensive SLA management, fail safe governance protocols and global service delivery programsApplication Development &Delivery : System integration and product implements specialists help power the digital ambitions of our clients. Our partner also help client in Point solutions, as well as Maintenance and support.
CareersAt Psiog we nurture free thinking; we encourage an approach that diverges on opinions to converge on a solution. Flexibility and design thinking are the cornerstones of our corporate culture. While our strategic vision and foundation are rock solid, we are fluidic in the way we like to solve problems. If this excites you, you will find a workplace you cherish at Psiog.We follow the modular approach in setting up teams in Psiog. We believe that to be a right speed partner to our customers, we need the flexibility and modularity to change speeds & adapt to a highly dynamic ecosystem. This agile system allows team members to constantly explore, learn and excel in new areas. If you have a justified fear of stagnation you can be rest assured. We abhor comfort zones in Psiog. We seek to learn and find newer and better ways to do things every day.We respect high performance and initiatives. We reward those who share this value system with us. We also encourage our team to be confident and in regular touch with our customers and partners. Business today is highly people-centric; Psiog knows this and develops its team members to excel in this environment.
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All the groundwork culminates with the final action plan. This is where we implement our roadmap for digital acceleration for our client. Our work-plans become the blueprint for the transformation we aim to deliver. We engineer this through a combination of immediate and long term projects. We recommend ancillary initiatives that strengthen our technology framework, as well as the overarching initiatives that will drive complete transformation.
